||5 of 5 people found the following review helpful.| Good, very concise|By AJ|I have been optimizing landing pages for about seven years.
A/B testing can often be somewhat of a dark art. Numerous public articles & blog posts cite tests with sample sizes so ludicrously small you are left wondering if the writer completed high school math. Not here, in this book the authors stick to mass scale examples, with full color|From the Inside Flap||The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. |What's the solution?
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the...
[PDF.yh14] A / B Testing: The Most Powerful Way to Turn Clicks Into Customers Rating: 3.88 (720 Votes)
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You can specify the type of files you want, for your device.A / B Testing: The Most Powerful Way to Turn Clicks Into Customers | Dan Siroker, Pete Koomen. A good, fresh read, highly recommended.
