||1 of 1 people found the following review helpful.| It's easy reading and colorful|By VH|Was assigned the book for my grad program and can honestly say, the professor got this right. The book discusses current market trends and real companies. It's easy reading and colorful. I have an undergrad in Marketing and this book refreshed my knowledge and introduced me to new methods in which marketing is performed today. I rented it|About the Author|Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricin
Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, c...
You can specify the type of files you want, for your gadget.Marketing | Dhruv Grewal.Not only was the story interesting, engaging and relatable, it also teaches lessons.
