||9 of 9 people found the following review helpful.| MBA Students Need To Read|By Just What I Needed|This book is way better than I expected. I didn't even know you could write a 300 page book about purpose. I really bought it because had it at Bargain Price. Mr. Spence spends the book highlighting a few companies: Wal-Mart, Southwest Airlines, Red Cross, AARP, Charles Schwab, John Deere, Whole Foods and others. Yet he clearly|From Publishers Weekly|Every business should strive for more than just profit; it should aim to become an organization of great purpose—pledged to make money, make a difference and make history, cheerleads Spence, chairman and CEO of ad agency GSD&M. The
Who is Roy Spence and what makes him the Pied Piper of Purpose?
Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows...
[PDF.wh20] It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Rating: 4.90 (568 Votes)
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You can specify the type of files you want, for your device.It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose | Roy M. Spence. Just read it with an open mind because none of us really know.
