||3 of 3 people found the following review helpful.| The Grateful Dead - Rock legends, marketing pioneers!|By Douglas N. Burdett|[[VIDEOID:193a576b3cde63318ee0f68009abbaa5]] The Grateful Dead was one of the most successful rock bands of all time and was known for an eclectic music style, unique live performances and a devoted fan base, known as "Deadheads."
The band marketed itself and built a following by doing prett|.com |Product Description The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium"...
[PDF.yf35] Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Rating: 3.85 (632 Votes)
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You can specify the type of files you want, for your device.Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History | David Meerman Scott, Brian Halligan. A good, fresh read, highly recommended.
