||74 of 76 people found the following review helpful.| Average. Has merit, but I expected more|By Loren Woirhaye|If it's news to you to you that "The latest breakthoughs in brain research suggest that people make EMOTIONAL decisions, which they later RATIONALIZE" you'll love the lightweight treatment of the art/science of persuasion put forth in "Neuromarketing".
This book is derivative and lacks a b|About the Author|Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimi
How can the latest brain research help increase your sales?
Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effecti...
[PDF.yt46] Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 3.99 (785 Votes)
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You can specify the type of files you want, for your device.Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain | Patrick Renvoise, Christophe Morin. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
