||3 of 3 people found the following review helpful.| Yes, they do know where the future consumer is heading|By Sunny R|I'm devouring this book! I downloaded it yesterday and can't put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I'm learning from this book thus far and can't wait to read a few more pages|From the Inside Flap||Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuabl
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surroun...
[PDF.yj15] Marketing 4.0: Moving from Traditional to Digital Rating: 4.73 (736 Votes)
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