||12 of 12 people found the following review helpful.| Applied 'Selling High' - practical strategies...|By Keith Morris|I experienced a huge number of 'ahaa' type moments when I read this book.
I like many things about this work by Read and Bistritz, but one of the best things is that it is based on evidence and not just the sometimes unique, and often dated, sales experiences of individual Salespeople that you find i|From the Back Cover||CEOs Reveal the Secrets for Selling to the Top |“The business world is drowning in a flood of sales books. The trouble is that most of these books are about how to sell, without a clue about how customers buy. . . . This book
It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!
With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with exe...
[PDF.zx71] Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books) Rating: 4.82 (710 Votes)
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