||1 of 1 people found the following review helpful.| SO FAR THE BEST BOOK ON BRANDS!!!|By Leroy Eric Dennis|I've read a few books about brands...SO FAR this one is #1 on top of the list as far as MUST READS. It breaks down the HOW AND WHY people become attached to brands...BUY THE BOOK!!! READ IT...DIGEST IT...APPLY IT!!!!|0 of 0 people found the following review helpful.| Journey inside the Brand foc|||"A provocative approach that should give pause to consumers as well as marketers." - Kirkus s||"Doug has been an instrumental strategic guide for transforming and redefining the Volkswagen brand. The behavioral insights and the rationale for why peop
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavi...
[PDF.af66] Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Rating: 4.93 (675 Votes)
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You can specify the type of files you want, for your gadget.Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing | Douglas Van Praet. Just read it with an open mind because none of us really know.
