||7 of 7 people found the following review helpful.| The rare book filled with insights on trends from the team that does it best.|By Rohit Bhargava - Author | Speaker | Nice Guy|As a self described "trend curator" and an author of a book on how to predict the future myself, I spend a lot of time looking at the processes and methods used by all kinds of trend forecasters and futurists. The work of the team at trendwatching.com i|From the Back Cover||TURN OVERWHELM INTO OPPORTUNITY. HERE'S HOW > |Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrate
Trend-Driven Innovation
Beat accelerating customer expectations.
Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That m...
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