||3 of 3 people found the following review helpful.| interesting premise; could use more relevant detail|By Customer|I found the book's premise to be very insightful, but found myself wanting more detail. The explanations supporting the premise left me uninspired, with nothing tangible to take away.
Conversely, the section at the end on value pricing was an exception to my opinion. It was thought provoking and gave|From the Inside Flap|How Professional Knowledge Firms Can Differentiate Their Way to Success |In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional servi
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success ...
[PDF.rt83] Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (Wiley Professional Advisory Services) Rating: 3.58 (661 Votes)
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You easily download any file type for your gadget.Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (Wiley Professional Advisory Services) | Tim Williams. A good, fresh read, highly recommended.
