||0 of 0 people found the following review helpful.| Helpful to understand B2B marketing|By Customer|Considering this is one of the first books ever on the subject of account-based marketing, the author does a good job presenting an overview of what's changing in the B2B marketing landscape. ABM is such a new subcategory of marketing technology, this book helps to answer basic questions as to what ABM actually is, how B2B marke|From the Back Cover|
Identify best-fit accounts and personas
Engage decision makers and influencers on their terms
Accelerate your marketing and sales pipeline
|Changing the B2B marketing game |Buyers have changed the
Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the acc...
[PDF.zl69] Account-Based Marketing For Dummies Rating: 3.93 (419 Votes)
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