||4 of 4 people found the following review helpful.| The Best Book on Branding in Years|By James C. Chapman|“Be Unique or Be Ignored: The CEO’s Guide to Branding” by Marc Rudov is a must read for every person interested in his or her company’s success. This easy to read book is perfect for today’s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discuss|About the Author|Marc Rudov, author of "Brand Is Destiny: The Ultimate Bottom Line," is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise mes
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they...
[PDF.rq18] Be Unique or Be Ignored: The CEO's Guide to Branding Rating: 3.90 (659 Votes)
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You easily download any file type for your gadget.Be Unique or Be Ignored: The CEO's Guide to Branding | Marc H. Rudov. A good, fresh read, highly recommended.
