||1 of 1 people found the following review helpful.| For Nonprofit Leaders, A Working Guide to Better Communicating|By Elizabeth Hurwitt|Branding is often talked about, casually, in language that only branding professionals seem to understand. In "Brandraising--how nonprofits raise visibility and money through smart communications," Sarah Durham has written a book for the rest of us. Nonprofit leaders, as the title suggest||"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Canc
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance...
[PDF.oy90] Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications Rating: 3.71 (450 Votes)
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