(Free read ebook) Beyond the Core: Expand Your Market Without Abandoning Your Roots






 | #498946 in eBooks |  2003-11-13 |  2003-11-13 | File Name: B005DI8XT4


||0 of 0 people found the following review helpful.| Good examples, lacks theory and frameworks|By Lucas Santiago|Same for my review of Profit From The Core (Zane's previous book on the subject). A lot of interesting examples of strategic movements towards adjacency, but lacks frameworks, tools and theory behind them.|0 of 0 people found the following review helpful.| Focusing is my management strateg|About the Author|Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, b...


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You can specify the type of files you want, for your gadget.Beyond the Core: Expand Your Market Without Abandoning Your Roots   |  Chris Zook. A good, fresh read, highly recommended.

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