||0 of 0 people found the following review helpful.| INTERESTING!|By Vienna Sicard|It does, in a way, advertise other companies like some comments have said but the book in itself is attention grabbing. He talks about the experiments and the results and how companies try to market to the consumer in a variety of ways. It is interesting because it offers a new perspective on how you are being manipulated as a consumer. Do not exp|From Publishers Weekly|Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-...
[PDF.dt29] Buyology: Truth and Lies About Why We Buy Rating: 3.90 (490 Votes)
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You can specify the type of files you want, for your device.Buyology: Truth and Lies About Why We Buy | Martin Lindstrom. A good, fresh read, highly recommended.
