||15 of 15 people found the following review helpful.| Great summary / reference guide|By Lance|This book is great for specific audiences, but will leave others unsatisfied and wanting more.
Pros: -Very good overview for someone new to sales or with a narrow role trying to expand their understanding of how their individual selling role fits into the broader company. Provides a survey course of all the key sub-fu||
A great sales book . . . With thoughtful, clear, and engaging examples, Cespedes provides a framework for diagnosing and managing the core levers for effective selling in any organization.” Sales Pro Insider|| the best sales book of
"The best sales book of the year" — strategy+business magazine
That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with st... [PDF.ql31] Astonishing Legends Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Rating: 4.74 (762 Votes)
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You can specify the type of files you want, for your gadget.Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling | Frank Cespedes. I really enjoyed this book and have already told so many people about it!
