||3 of 3 people found the following review helpful.| Valuable Insights on an Evolving Business Competency|By Point of View|I do visits with over 120 business and IT execs each year. The number one and two challenges mentioned are how to increase demand for their products and services as well as how to introduce new products and services that can allow their business to thrive, rather than just survive.
Many pundits ta||All in all, this is an easy read on an interesting topic it will help you to predict and prepare for changes in the way your company does business in the future (B2B Marketing, July 2014)|From the Inside Flap||It would be
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what autho...
[PDF.rq22] Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business Rating: 4.81 (606 Votes)
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