||0 of 0 people found the following review helpful.| How not to sell cars|By Robert R Mayer|This is a must-read book for anyone interested in either the automotive industry, advertising, or the sociology of selling and marketing. Rothenberg tells a tale that is interesting in and of itself, but also manages to delve into philosophical considerations that you don't often find in these sorts of industry stories. A recommendation:|From Publishers Weekly|Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image. |Copyright 1995 Reed Business Information, Inc.
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.
As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy,...
[PDF.tr58] Where the Suckers Moon: The Life and Death of an Advertising Campaign Rating: 4.95 (774 Votes)
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You easily download any file type for your gadget.Where the Suckers Moon: The Life and Death of an Advertising Campaign | Randall Rothenberg. Which are the reasons I like to read books. Great story by a great author.
