(Mobile library) The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing






 | #911517 in eBooks |  2009-02-17 |  2009-02-24 | File Name: B001NLL6QM


||0 of 0 people found the following review helpful.| The Anatomy of Buzz Still Mandatory Read|By Chris Abraham|I just finished The Anatomy of Buzz Revisited, kindly signed and sent to me by the author and expert, Emanuel Rosen. I read the first half of the book during my long constitutionals a couple months ago. In fact, I did a video review of the book while I was walking you can check out.

I put it down, thinking I| |“Just about every page of this book has an insight worth the entire price of admission. Tell your friends.”|—Seth Godin, author of Tribes||“Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This b

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing exec...


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You can specify the type of files you want, for your device.The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing   |  Emanuel Rosen. I was recommended this book by a dear friend of mine.

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