||1 of 1 people found the following review helpful.| Rogers' profound journey through how innovation travels through networks was ...|By JY|Rogers' profound journey through how innovation travels through networks was revolutionary when released way ahead of its time in 1962; and quite frankly more relevant and revolutionary than ever within the context of the hyper-connected, yet further divided world in which we exist today. Th||Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.|About the Author
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who hav...
[PDF.tn57] Diffusion of Innovations, 5th Edition Rating: 4.84 (531 Votes)
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You easily download any file type for your device.Diffusion of Innovations, 5th Edition | Everett M. Rogers. A good, fresh read, highly recommended.
