[Pdf free] Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
♛ Peter C. Verhoef, Edwin Kooge, Natasha Walk ♛ Download Now
| #495625 in eBooks | 2016-01-08 | 2016-01-08 | File Name: B01ABXLAMM
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Big Data is no longer a black box |
By Customer |In their book Verhoef, Kooge and Walk break through the mystique around Big Data. It shows that, fact based marketing can be very successful and is inescapable for organisations confronted with a lot of data. At the same time, it is stated that Big Data is not a revolution. Above all, it’s more data from more sources, especi|
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‘This is a timely and thought-provoking book that should be on a must-read list of anyone interested in Big Data.’ - Sunil Gupta, Edward W. Carter Professor of Business, Harvard Business School, USA |‘Creati
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.
Creating Value with Big Data Analytics provides a ...
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions 3.75 (588 Votes)Creating Value with Big Peter C. 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