||10 of 10 people found the following review helpful.| MORE BUSINESS THAN DESIGN|By Eduardo|The book is more focused on why Frog is so great and how they managed to get some of their accounts. I thought I could get a glimpse of where they got their inspiration and how they turned it into products that sell, but there was none of that. I admire the author's success, and even though he tries to open up and show you how he did it,|.com ||Product Description |"Esslinger's work shows that taste can triumph, design and production can be soul mates, and the eye of an individual can shape a product and a company." —From the Foreword by Michael Moritz, partner, Se
praise for a fine line
"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com
"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy grea...
[PDF.pa50] A Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 3.83 (694 Votes)
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You can specify the type of files you want, for your device.A Fine Line: How Design Strategies Are Shaping the Future of Business | Hartmut Esslinger. Just read it with an open mind because none of us really know.
