||1 of 1 people found the following review helpful.| Good book overall but does not take into account other cultural differences|By Juan|Good book, overall. However, it is too repetitive. I skipped many pages or read them hastily since many sections were basically pounding on the same issues, duplicatingo or triplicating previous descriptions. Some sort of examples from real consumer tendencies could better support the argument|From the Inside Flap|Today, as buying becomes far easier than selling, customers are gaining the upper hand. Yet many salespeople maintain an egocentric frame of mind: the reasons you like your product and service are the same reasons your buyers will like them
Make the sale to four key generations
All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!
What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations...
[PDF.ra27] Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group Rating: 3.59 (709 Votes)
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You easily download any file type for your device.Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group | Cam Marston. I was recommended this book by a dear friend of mine.
