||1 of 1 people found the following review helpful.| MUST READ FOR BRAND DEVELOPMENT|By Trevor Antunez|Own a small business? Own a large business? Work in an Art Department? THIS IS A MUST READ FOR ANYONE WHO WORKS ON A BRAND. Creating a brand archetype is a necessity. Don't know what I'm talking about? Then read this book, along with Designing Brand Identity by Alina Wheeler, and you will quickly learn what I'm talking about. I|From Booklist|Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Came
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nik...
[PDF.ii04] The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Rating: 4.80 (643 Votes)
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You easily download any file type for your gadget.The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes | Margaret Mark, Carol S. Pearson. I really enjoyed this book and have already told so many people about it!
