||3 of 3 people found the following review helpful.| Get Anne's Book to Learn How to Make Your Point and Fascinate Others!|By Mitch Jackson|I first met Anne after reading the first edition of this wonderful "must have" book (I just ordered the update!). Anne's a skilled communications speaker, coach, and author who has trained thousands of senior executives and sales teams at Fortune 1000 companies to communicate effectively, su||"This second edition of the author's 2004 book Metaphorically Selling features an appendix of 25 new stories—38 pages—that illustrates how salespeople can effectively use metaphors. |Drawing on the author's personal experiences, this book
"Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms—visual language—solves that problem.
[PDF.py74] The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone Rating: 3.70 (421 Votes)
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You can specify the type of files you want, for your gadget.The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone | Anne Miller. Which are the reasons I like to read books. Great story by a great author.
