||1 of 1 people found the following review helpful.| Good Book. Written in 2008 so don't expect cutting edge information|By M.D.|This book was published in 2008 and at that time, I'm sure it was cutting edge information. However, 8 years later it's a different story. For example, on p. 60, regarding social media, it says: "[e]ven though social media marketing is increasing its influence daily, most marketers are still just dabbl|From the Publisher|Smart marketers around the globe are using the concepts from this book to create customer-focused, innovative organizations. Bottom-line-driven multi-nationals are moving mega-bucks from traditional media to content marketing initiatives beca
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[PDF.zm05] Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (Business Books) Rating: 4.94 (448 Votes)
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