||0 of 0 people found the following review helpful.| needed for school|By Katrina|had to purchase this for class. had all of the content needed to learn about this topic while taking the course|0 of 0 people found the following review helpful.| ... gave this book 4 starts because most of the useful information is directed for UK events|By Mirna Monterrosa|I gave this book 4 star|From the Back Cover|THE WILEY EVENT MANAGEMENT SERIES||The first complete guide to launching a highly visible event marketing campaign||Practical strategies and resources for achieving greater results!||Event Marketing provides the most effective tools for carr
A modern, completely updated guide to effective event marketing
As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or ...
[PDF.wg88] Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Rating: 4.67 (789 Votes)
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You can specify the type of files you want, for your gadget.Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) | C. A. Preston. I was recommended this book by a dear friend of mine.
