||1 of 1 people found the following review helpful.| Everything You Need to Optimize Growth Through E-commerce|By Phil Buckley|Online selling of goods and services (e-commerce) is a sustainable source of growth in today’s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.
Bones and Hammersle||"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and lea
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-...
[PDF.qj22] Leading Digital Strategy: Driving Business Growth Through Effective E-commerce Rating: 4.62 (796 Votes)
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You can specify the type of files you want, for your gadget.Leading Digital Strategy: Driving Business Growth Through Effective E-commerce | Christopher Bones, James Hammersley. A good, fresh read, highly recommended.
