||6 of 6 people found the following review helpful.| Word-of-mouth on steroids|By Ilya Grigorik|Scoble and Israel concede that Naked Conversations is not an objective report; the book is written by two blog-champions and sometimes you have to take their arguments with a grain of salt.
However, the authors make a great case for blogs and showcase their power in crisis management, recruiting, and customer support and ev|.com |
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.com|About the Authors: | | |Robert Scoble helps run Microsoft’s Channe
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies togeth...
[PDF.ww79] Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Rating: 4.85 (797 Votes)
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You can specify the type of files you want, for your gadget.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers | Robert Scoble, Shel Israel. A good, fresh read, highly recommended.
