||1 of 1 people found the following review helpful.| Timeless wisdom on the tap|By Deepak Alse|Eleven years after its first release and on my third reading of this book, I keep rediscovering its applicability to my professional life as a product strategy consultant. This is the most comprehensive book I've read on Product Strategy; The books has abundant references and anecdotes that are part of product management history. Some|From the Back Cover|[BACK COVER] | Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath | [CATEGORY] Management | [HEAD] How Today’s High-Tech Leaders―Microsoft, Intel, Motorola, and Others―Continue their Dominance in an Incre
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform s...
[PDF.ml06] Product Strategy for High Technology Companies (Marketing/Sales/Advertising & Promotion) Rating: 4.59 (557 Votes)
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You easily download any file type for your gadget.Product Strategy for High Technology Companies (Marketing/Sales/Advertising & Promotion) | Michael E. McGrath. A good, fresh read, highly recommended.
