[Library ebook] The Referral Engine: Teaching Your Business to Market Itself






 | #302632 in eBooks |  2010-05-13 |  2010-05-13 | File Name: B003NX75HM


||2 of 2 people found the following review helpful.| Pays for itself about 1000x|By Josh Steimle|The best book I've read on how to get referrals from existing customers. I run a digital marketing agency and after reading this I bought a copy for each of my account managers and we've seen them bringing a lot more value to clients and to my agency as a result.|16 of 17 people found the following review helpful.|From Publishers Weekly|As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, assert

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a facele...


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