||||'This book highlights one of the most important trends in understanding consumer behavior, and from some of the leading international scholars in the field. They explore the concept of consumer behavior analysis from different perspectives, this is a
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behav...
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