||0 of 0 people found the following review helpful.| Trust or Consequences|By Tim Rich|This is a classic for every Brand Manager and really nails the need for planned, purposed Brand Trust goals in every organization who wants long term success.|0 of 0 people found the following review helpful.| Making the Case for Public Relations|By Jason W. Karpf|PR legend Al Golin makes the||"..this is a must read book for people who treat this industry as a profession rather than simply a job.. -- Public Relations Quarterly
"A superb book " -- PR Week New York, NY October 2003|About the Auth
The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, a...
[PDF.yk01] Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow Rating: 3.75 (632 Votes)
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You can specify the type of files you want, for your gadget.Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow | Al GOLIN. I was recommended this book by a dear friend of mine.
