"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene...
[PDF.tl49] Design Is How It Works: How the Smartest Companies Turn Products into Icons Rating: 3.80 (556 Votes)
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You can specify the type of files you want, for your device.Design Is How It Works: How the Smartest Companies Turn Products into Icons | Jay Greene. I really enjoyed this book and have already told so many people about it!
