(Read now) Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival






 | #104477 in eBooks |  2008-09-03 |  2008-09-03 | File Name: B00AXDJED8

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

No company or organis...


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