||2 of 2 people found the following review helpful.| Five Stars|By Customer|Excellent overview of basic principles.|1 of 1 people found the following review helpful.| Advertising by Design|By M. Hill|Created for students and professionals, this book is also useful for anyone interested in learning the fundamentals for designing ads and successfully branding businesses in venues|From the Back Cover||The guide to CREATIVE multichannel advertising design |Advertising by Design inspires truly memorable advertising ideas and design—ones that encompass the fundamentals of good advertising, a spot-on insight into the targ
A real-world introduction to advertising design in today's industry
Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation p...
[PDF.gx75] Advertising by Design: Generating and Designing Creative Ideas Across Media Rating: 4.77 (554 Votes)
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