||1 of 1 people found the following review helpful.| Building great brands|By Jay Olson|Forging strong emotional connections that center on brand meaning & core values is essential to building brand equity and driving consumer choice. During the last decade there has been an avalanche of new books that focus on either sensory branding, semiotics or storytelling. Brand esSense is the first book that combines all three of these vi||
"The book is an easy read for anybody broadly familiar with brands, the senses, and qualitative research. Even for people deeply steeped in the area, there are nuggets in there that they will find illuminating or useful...I would warmly recommend it."
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing.
Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to buil...
[PDF.cd32] Brand esSense: Using Sense, Symbol and Story to Design Brand Identity Rating: 4.85 (590 Votes)
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You can specify the type of files you want, for your gadget.Brand esSense: Using Sense, Symbol and Story to Design Brand Identity | Neil Gains. I was recommended this book by a dear friend of mine.
