[Ebook pdf] Bargain Fever: How to Shop in a Discounted World






 | #753147 in eBooks |  2013-10-17 |  2013-10-17 | File Name: B008EKOLRQ


||6 of 6 people found the following review helpful.| Not what I expected|By cattoes|Interesting book, especially Chapter 1 which explains why we are affected by sales. However, the balance of the book gives the history of different types of retail venues. From the title, I expected hints, ideas, etc on how to shop for bargains, "How to Shop in a Discounted World", wasn't there.|1 of 1 people found the following review helpful|From Publishers Weekly|Americans love a bargain, and our passion for a good deal has sparked a paradigm shift in the retail industry. Journalist Ellwood offers surprising statistics that indicate that bargain shopping has become a permanent way of life. As a re

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.


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