||0 of 0 people found the following review helpful.| Great business management book|By Romeo Richards|This book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so much more.
Romeo Richards How To Market And Manage A Private Med|||" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006|From the Back Cover||Are your prices too low? | |Some of your cust
From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.
For the price of a flexible economy ticket to Warsaw with British Airways, a traveller could buy 8 return flights with Air Polonia. How do companies like British Airways fight back against the valu...
[PDF.zd01] Smarter Pricing: How to capture more value in your market (Financial Times Series) Rating: 3.59 (795 Votes)
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