(Library ebook) Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books)






 | #2694766 in eBooks |  2008-05-31 |  2008-05-31 | File Name: B001KM0Y8U


||0 of 0 people found the following review helpful.| A brave argument, a great DM basic manual.|By Pablo Castro|This book is right on the money with the latest marketing tendencies: nowadays ALL marketing is Direct Marketing, and a great way to believe this, practice it and get results fast is reading Customer Obsession with diligence. The intention, and I believe this is brave, is that EVERY marketer should learn about DM: in t|About the Author||Abaetê de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. Azev

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

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You easily download any file type for your device.Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books)   |  Abaete de Azevedo, Ricardo Pomeranz. I really enjoyed this book and have already told so many people about it!

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