||0 of 0 people found the following review helpful.| Advertising and marketing is in a state of chaos and ...|By R. Smith|Advertising and marketing is in a state of chaos and everyone knows it. Marketers are still thinking too much in their domains. Marketing execs have to manage all of the technologies and channels but fixing the problem is hard with internal and external challenges.
Beyond Advertising lays out the
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, an...
[PDF.kl93] Beyond Advertising: Creating Value Through All Customer Touchpoints Rating: 4.57 (561 Votes)
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