||14 of 15 people found the following review helpful.| When Ego Gets in the Way...|By rch|If the book was as good as its premise (and title) we'd have already made this one a modern business classic. Unfortunately, rather than a discussion on the merits of event and stunt based PR, Shankman wrote an homage to himself. In other words, it's not so much "Can We Do That?" as it is "I Did That!" and the result is not nearly as educat|From the Back Cover|What would you do to get your business noticed?
|Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's m
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
[PDF.ns29] Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them Rating: 3.85 (785 Votes)
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You easily download any file type for your device.Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them | Peter Shankman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
