||0 of 0 people found the following review helpful.| EXCELLENT|By DarrenIngram_dot_com|This is a revised version of a previously well-received book that looks at how to market to Generation Y:ers, which now adds Generation Z to the mix. Yes, you are getting old, there’s a Generation Z and they can exhibit totally different traits and have different demands and expectations. Strap yourself in and read this book that will su||"How Cool Brands Stay Hot holds the best and most comprehensive perspective on Generation Y marketing and I regularly recommend it in lectures on recruiting Generation Y."| (Christophe Fellinger, Talent Relationship & Recruiting Manager Beiersdorf
How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies inc...
[PDF.oq13] How Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 3.66 (463 Votes)
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