||1 of 1 people found the following review helpful.| Timely valuable updated edition|By Octavio Jacobo|It's impressive how fast things are moving and morphing in the US Hispanic Demographics. Drs. Felipe and Betty Ann Korzenny are not only keeping pace, but setting the stride, very quickly responding to the much expected and still unanticipated result of the 2010 census and the evolution of the Hispanic market, particularly the|||Felipe and Betty Ann have evolved their earlier work on Hispanic Marketing into a new and even stronger work that pushes the reader to become more strategic and thoughtful when developing marketing platforms for Latinos. The conceptual framework of Hispanic
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes.
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