||10 of 10 people found the following review helpful.| Good as primer or reference|By J. Turner|Most marketing textbooks tend to be thematic, flashy, cluttered with "examples," and to a certain extent, they tend to extol the virtues of marketing. Not this book. Sanhusen gives a detailed, comprehensive review of the information presented in an introductory marketing class, in a format that can serve both as a primer and
Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive cove...
[PDF.td17] Marketing (Barron's Business Review Sereies) Rating: 3.74 (702 Votes)
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You can specify the type of files you want, for your device.Marketing (Barron's Business Review Sereies) | Richard L. Sandhusen. I really enjoyed this book and have already told so many people about it!
