||0 of 0 people found the following review helpful.| Perfect for beginners... kinda outta date though|By nposada|Although the authors are pretty much the best you would find out there when trying to expand your knowledge about the Global Meetings Industry, the book does require constant updates given the fact that the meetings industry is constantly evolving... the books information, especially that at Chapter 12 which mainly ta|||"The 2nd edition of Marketing Destinations and Venues for Conferences, Conventions and Business Events offers an excellent introduction to the topic. The book has been comprehensively updated to include the latest trends and developmen
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.
The 2nd Edition has also been...
[PDF.cj74] Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) Rating: 3.59 (605 Votes)
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You easily download any file type for your device.Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) | Tony Rogers, Rob Davidson. I really enjoyed this book and have already told so many people about it!
