||5 of 5 people found the following review helpful.| A Reliable Process for generating profitable outcomes with social media|By Ed Laflamme|Just got the book last week and devoured it. Finally a book that demystifies social media. I love the practical and proven methods for building a social marketing channel. I'm a "boomer" so this information really helps me to understand how to connect with the younger generations. From the Inside Flap||Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one says: collaborate with the customers whose trust you have earned to develop better products and services fo
How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community&mdash...
[PDF.aj50] Built-In Social: Essential Social Marketing Practices for Every Small Business Rating: 3.76 (697 Votes)
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