||0 of 0 people found the following review helpful.| A must read for anyone who wants to create impact in the world!|By Touseef Mirza|I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has|From Publishers Weekly|Positing that "a brand is a belief system," Hanlon, founder and CEO of "primal branding" company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called "key factors") to inspire consumer
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect...
[PDF.fj71] Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 4.73 (456 Votes)
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You can specify the type of files you want, for your gadget.Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future | Patrick Hanlon. I really enjoyed this book and have already told so many people about it!
