||2 of 2 people found the following review helpful.| A Fresh Take on Innovation|By Robert Schlaff|This is a fascinating account of how to think about innovation. Most books on innovation focus on buzz words like "failing fast" and "design thinking." The Fahrenheit methodology is a one trick pony -- but the most important one trick pony you can have: "How do you make a product successful?" Because of the way that Fahrenheit works|About the Author|Mark Payne is the cofounder, president, and head of Idea Development for Fahrenheit 212, today's hottest innovation consultancy firm. Known for ideas that transform business markets, the company works with many of the biggest and most pr
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, a...
[PDF.ov20] How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market Rating: 4.91 (670 Votes)
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You easily download any file type for your device.How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market | Mark Payne. A good, fresh read, highly recommended.
