||1 of 1 people found the following review helpful.| Worth the read even for those "close" to the Indian market|By R. Shroff|I am a US-based businessman who has personal ties to India. Having visited India yearly (sometimes more than 1x a year) for about forty years, I assumed I was close to understanding the market and pulse, this book proved that I wasn't as close as I thought. Great insights here into how to view the m||'Dheeraj brings alive a new India, one that wants to live every moment as a spectacle. Contrary to the assumptions, India's mass consumers want the latest in technology and life, and are eager to upgrade to new experiences. To woo this India, brands need to h
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thor...
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You can specify the type of files you want, for your device.India Reloaded: Inside India’s Resurgent Consumer Market | D. Sinha.Not only was the story interesting, engaging and relatable, it also teaches lessons.
